Showrooms allow customers to experience the brand in a special way.

My aim was to create a unique brand environment that does not only display the company's products and philosophy, but also promotes the dialogue with customers and potential buyers.

As an in-house Head Architect for Autoitalia (dealing with brands like Maserati, Lancia, Alfa Romeo, Ssang Yong and Honda motorcycles), I have designed multi-brands showrooms, implementing the Corporate Identity for each of them and coordinating the production of the special brand related signs (indoor and outdoor).

Their appealing overall design set new standards in showroom architecture for Romania at that time.

Multibrand concept

Other projects